I’m excited to announce that Bezel just surpassed $1 billion in listings currently available on the platform. A number that, when we launched, felt impossibly large. Thank you to the thousands of Bezel sellers in the US that trust us with their watches and that make this all possible.

What I’m most proud of is not just the scale of the inventory available on the platform, but how principled we’ve been while acquiring it. We do not allow inventory with any aftermarket parts or non-factory modifications (with the exception of straps in some cases), we frequently remove inventory that hasn’t been recently updated, we require the inventory to be located in the US, and we authenticate everything in-house before it gets to the end buyer. Despite the intentional friction, our database of supported models has scaled to over 40,000 references and grows every day as new inventory joins the platform.

Some fun stats about the Bezel seller network:

• Over the years, we’ve retained 99%+ of the thousands of Bezel sellers 
• The average active Bezel seller has sold 11 watches on the platform ($118K in sales)
• The number of sellers that sold watches on the platform grew 140% in 2025
• In 2025 the cheapest watch sold was $750 and the most expensive was $1.6M, with an average sale price of over $10,000
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We’ve gotten here without spending any meaningful dollars on ads focused on sellers or inventory acquisition. We’ve relied exclusively on building a network of the best sellers in the US and doing our best to build the platform that fits their needs. This milestone we get to celebrate is entirely thanks to these sellers - we certainly couldn’t do it without you.

For our buyers, this means we can give you more access to the best possible watches. Whether you’re looking for a starter watch, a limited release of 50 pieces, or just want to find the perfect Rolex GMT-Master II “Batman” (from the 100+ examples available right now on Bezel), there’s a very good chance we have exactly what you’re looking for.

Browse the Bezel App, check out the daily Bezel Auction drops, or reach out to the Bezel Concierge if you’re ready to find your next watch.

Excited for $2 billion!

Quaid Walker
Co-Founder & CEO

About Bezel

Bezel is the top-rated marketplace for buying and selling luxury watches. We give you access to tens of thousands of the most collectible watches from the world's top professional sellers and private collectors. Every watch sold goes through our industry-leading in-house authentication process, so you can buy, sell, and bid with confidence.
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Download the Bezel app on the iOS App Store or start searching for your next watch today at getbezel.com.

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