When Carlos Alcaraz raised his trophy under the lights, a flash of turquoise on his wrist turned almost as many heads as the victory itself. Aryna Sabalenka’s sparkling Royal Oak gleamed through her celebration. Jessica Pegula carried a miniature galaxy to the baseline. The US Open always delivers drama, but this year the wrists both on the court and courtside told a story just as compelling as the matches.

Some leaned into color and spectacle, others into heritage or restraint. A few picked icons everyone knows, while others went with independents or fresh designs. Together, the mix looked less like chance and more like a snapshot of how collectors approach watches in 2025: deliberate, varied, and full of personality.

Carlos Alcaraz’s Rolex Daytona Ref. 126518LN

Few modern Rolex watches have drawn as much attention as Alcaraz’s turquoise-dial Daytona. On court it became more than a watch, a symbol of a generational star announcing himself to the world. Executed in yellow gold with a lacquered dial, it radiated confidence and energy. Jannik Sinner, by contrast, wore a rose-gold Daytona with a Sundust dial that read as calm and understated. Together, the two champions showed how the same model line can project completely different personalities.

Aryna Sabalenka’s Audemars Piguet Royal Oak Chronograph Ref. 26242OR.ZZ.1322OR.02

Sabalenka marked her victory with brilliance, choosing a rose-gold Royal Oak Chronograph factory-set with diamonds that glittered almost as brightly as the trophy in her hands. The Royal Oak has defined the luxury sports watch category since the 1970s, and in this gem-set version it revealed just how far that identity can stretch, from luxury sports icon to a statement of celebration.

Jessica Pegula’s De Bethune DB28xs Starry Seas

Pegula’s De Bethune DB28xs Starry Seas looked like a galaxy shrunk down to wrist size, its titanium dial scattered with points of light across deep blue. De Bethune has long specialized in blending technical ingenuity with visual wonder, and this piece made that philosophy tangible. Courtside, it read less like jewelry and more like art in motion.

Andrey Rublev’s Vanguart Orb Tourbillon

The Orb may not be a household name, but independents like Vanguart thrive on challenging convention. Its flying tourbillon spins inside an open titanium frame that blurs the line between watch and sculpture. On Rublev it made sense: his brand of tennis is all-out attack, and the Orb matched that intensity with mechanics as daring as his play.

Steve Carell’s Rolex Daytona Ref. 116506-0001

Carell’s platinum Daytona delivered peak lluxury with unmatched restraint. The pale blue dial and heft of platinum could easily have tipped into ostentation, yet on his wrist the watch came across as measured and tasteful. It suited him perfectly—confident, assured, and stylish without a trace of excess.

Jeremy Allen White’s Louis Vuitton Tambour Automatic Ref. W1SP10

White’s choice was unexpected but deliberate. The 2023 redesign of the Louis Vuitton Tambour slimmed the case, sharpened the proportions, and pushed the model into the conversation as a serious modern sports watch. On his wrist it looked fresh and a little contrarian, a signal that credibility does not only come from century-old names.

Stephen Colbert’s TAG Heuer Monaco Ref. CAW2110

Colbert leaned into personality with the Monaco from TAG Heuer. Its architectural, square case and racing pedigree have made it one of the most distinctive designs in Swiss watchmaking, and it has always carried a rebellious streak. For someone whose career mixes tradition with edge, the Monaco was a pitch-perfect match.

Rami Malek’s Cartier Tank Must Ref. WSTA0072

Malek’s Cartier Tank Must offered elegance in its most distilled form. The black-dial design has barely changed in more than a century, and that continuity is what gives it strength. On his wrist it looked calm and assured, proving that simplicity can still make the loudest statement.

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