Inside Bulgari’s 2026 releases, where the Octo Finissimo evolves with a new 37mm case, alongside Serpenti and high jewelry pieces.

For most of the past decade, Bvlgari’s watchmaking has been defined by a number. Thinner, lighter, more compressed than anything that came before it. The Octo Finissimo carried that run almost entirely on its own, stacking records until the idea of it started to flatten into the metric itself.
That dynamic shifts this year. The Octo Finissimo is still at the center, but the focus moves away from extending the record and toward adjusting the watch itself. From how it wears, to who it fits, and what it can become beyond a single idea.
Octo Finissimo Ultra Tourbillon Platinum
What This Year’s Novelties Add Up To

The same 1.85mm Ultra Tourbillon returns, this time in platinum. At that thickness, changing the material isn’t a straightforward upgrade. Platinum’s density puts more strain on the case and leaves less margin for error across the entire structure.
The difference is subtle at a glance. A blue tone across the skeletonized dial adds a bit more depth than the titanium version, shifting it slightly away from the purely technical feel of the original. The watch still sits at the edge of what’s achievable, but without the same sense of escalation attached to it.

This is the watch people have been waiting for. Since the Octo Finissimo first appeared, the proportions have always been part of the conversation. The 40mm case, combined with the geometry of the design, gave it more presence than the number suggested, which worked for some wrists and ruled it out for others. The appeal was never the issue. The fit was.
Moving to 37mm resolves that directly, but getting there required more than a simple reduction in size. The movement had to be rebuilt alongside the case over several years, with less diameter forcing a rethink of how energy is stored and distributed. The new BVF 100 delivers a longer power reserve than the outgoing model despite occupying less space overall.

The watch ends up slightly thicker, but the proportions land more naturally. The case footprint sits closer to the wrist, and the overall balance feels more settled. A thicker dial also opens up applied indexes, stone surfaces, and a broader range of finishes, shifting the Octo away from a fixed expression and toward something that can evolve over time.
The minute repeater follows the same line of thinking. The movement itself isn’t new, but placing it in a 37mm case changes who it actually works for, without needing to frame that as the main story.

The Tubogas design is one of Bvlgari’s core constructions, built around flexibility and continuous form rather than rigid structure. It’s been part of the brand’s identity long enough that even small changes register clearly.
Here, the addition comes from within Bvlgari’s own archive. Small pyramidal studs, originally developed in the late 1970s, are set into the steel-and-gold coil, introducing a different kind of surface tension into something that’s usually defined by smoothness.
The bracelet keeps its movement, but it no longer reads as uninterrupted. The interruptions create a more deliberate rhythm, pulling the piece slightly closer to jewelry than to watch.

The Aeterna continues to move away from the more literal reading of the Serpenti and into something closer to abstraction. The coiled form is still there, but the watch itself becomes secondary to the overall shape.
This year splits that idea across two directions. One version builds outward, dense with diamonds and colored stones worked directly into the bracelet. The other removes that layer entirely, leaving only yellow gold and the underlying geometry.
Placed next to each other, the contrast clarifies the intent. One leans into material and surface, the other into proportion. Both sit comfortably within Bvlgari’s jewelry language, even as the watch component recedes further into the background.

The shift becomes clearer once you move through the entire release.
The Octo Finissimo is no longer being pushed outward in the same way. The 37mm does more to change how it’s used than another record would have. The Ultra Tourbillon remains as a technical reference point, but without the same sense of urgency attached to it. The Serpenti pieces continue along their own path, where the watch becomes one part of a broader jewelry language.
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