Discover Bezel’s Most Wanted luxury watches for August 2025, from the Rolex GMT-Master II “Bruce Wayne” to Omega Speedmaster favorites. See this month’s top 10 collector picks and how the rankings shifted from July.
Every month tells its own story of what collectors are chasing. In July, the list leaned heavy on color and novelty, with Hulks, Batmans, and even a pistachio-green Oyster Perpetual. By August, those playful watches have disappeared. What’s taken their place are core references, the pillars of Rolex and Omega collecting. It’s a shift that says less about hype cycles and more about where collectors ultimately find themselves: circling back to the essentials.
The white-dial Moonwatch held a mid-list spot last month, and while it slid to #10 in August, that feels more like crowding at the top than waning demand. This is still the Speedmaster that's turned heads all throughout in 2025. Collectors love the contrast it provides in comparison to the standard black dial, and its versatility keeps it relevant even as newer stories take center stage.
The Submariner is Rolex at its most elemental, and its reappearance here reflects the broader trend this month. As the more colorful Subs faded, the classic black-on-black configuration stepped back into the spotlight. If July was a flirtation with personality pieces, August was a reminder that the most timeless form of the Submariner still anchors the conversation.
This Bond-era Seamaster debuted high on July’s list, but slid back in August. The drop doesn’t feel like a rejection, and more like the cooling of a film-driven frenzy. Daniel Craig’s personal hand in the design continues to resonate, especially the titanium build and aged-lume accents, yet the urgency has softened. What remains is a thoughtful watch that still sits firmly in Omega’s modern canon.
Returning to the list this month, the white-dial Daytona is hardly a surprise entry. While it isn’t necessarily rare, it’s still the watch most collectors picture when they think of the modern Daytona, with years of waitlists and a firm secondary-market premium cementing it as a cultural touchpoint. Even with a newer reference in the catalog, the Panda holds onto its aura of modern dominance.
The Starbucks stepped in just as the Hulk stepped out. Collectors seem to be embracing its black dial and green bezel as a more balanced answer to Rolex’s green Submariner lineage. It may not carry the same cult mythology as the Hulk, but its rise in August suggests the market is gravitating back towards subtle applications of color rather than an all-out saturation.
The Oyster bracelet-fitted Bruce Wayne is a brand-new entry, and it plants a flag for collectors who like their GMTs with a sportier, more tool watch oriented personality. The grey and black bezel is restrained, almost stealthy, which plays well against the Oyster’s clean lines. It’s an important counterpoint to its Jubilee-clad sibling, giving collectors two distinct identities within the same reference.
This is the clearest month-to-month climber. Dismissed for years as the “entry-level Speedy,” the Reduced was often treated as a compromise. Its jump from #5 in July to #4 in August shows that narrative changing. Collectors are embracing its smaller case and automatic movement as assets rather than drawbacks. What was once a side door into Speedmaster ownership has turned into an insider’s choice.
The black-dial Moonwatch inched upward, moving from #4 last month to #3 now. No surprise here. This is the Speedmaster in its most recognized form, the one that still commands universal respect. Its rise is a reminder that in a shifting market, the classics not only endure, but they sometimes tighten their grip.
After two straight months at #1, the Wimbledon finally ceded the top spot. That hardly signals a loss of appeal. If anything, its stability at #2 shows its staying power. The green Roman numerals against the slate dial remain one of the most recognizable Datejust configurations, and its connection to tennis’ most prestigious tournament keeps it culturally resonant.
The Jubilee bracelet-fitted Bruce Wayne’s rise from #2 to #1 is the headline of August. Collectors have clearly warmed to its polished presence, especially in contrast to the Oyster version that joined the list at #5. Between the Gotham-toned bezel and the bracelet’s visual rhythm, this watch has become the conversation piece of the summer. Its ascent underscores Rolex’s unique ability to introduce a new variation and watch it climb straight to the top.
Sometimes, collecting heat isn’t driven by auction results or brand novelties, but by a single cultural flashpoint. Taylor Swift and Travis Kelce’s engagement provided exactly that. Swift wore a Cartier Santos Demoiselle in yellow gold with diamonds, a watch that had never topped demand charts before. Within hours of the announcement, interest exploded. Views of the Demoiselle on Bezel spiked more than 200x above average, it instantly became the #1 most wanted women’s watch on the platform, and all listed examples sold out.
The Demoiselle’s sudden rise underscores just how powerful celebrity co-signs remain in shaping taste. Before Swift, the model was far from the most in-demand Cartier. Afterward, it outpaced every other watch on Bezel across both men’s and women’s listings. For collectors, it was a reminder that culture moves markets, sometimes overnight, and that a single wrist choice by a cultural figure can redirect demand across an entire category.
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