Explore the top luxury watches collectors chased in December 2025, including standout models from Rolex, Omega, and Cartier.
December activity on Bezel followed familiar paths. GMT-Masters continued to draw the most attention, Submariners remained steady reference points, and a small group of long-running models kept resurfacing across wants. Rather than introducing something new, the month clarified which watches collectors were most interested in owning as the year closed.
The Hulk reentered the list in tenth place, marking a return after a quieter November. Its green dial and bezel remain unmistakable, and renewed interest suggests collectors are once again circling discontinued references with strong visual identity. December’s appearance felt less speculative and more nostalgic, driven by familiarity rather than momentum.
The Wimbledon slipped a few positions this month but remained firmly in view. Its mix of green Roman numerals, fluted bezel, and steel-and-white-gold construction continues to appeal to collectors looking for refinement without excess. December activity suggested steady interest rather than urgency.
The 36mm Explorer quietly returned to the rankings, reflecting ongoing interest in smaller, more restrained Rolex designs. Its appeal lies in proportion and clarity rather than trend. As collectors continue reassessing what makes a watch wearable long term, the Explorer’s simplicity has started to feel increasingly relevant again.
The Batgirl held its ground in December, maintaining visibility after November’s renewed focus on GMTs. Interest remained split between bracelet preferences, but the Jubilee-equipped BLNR continued to attract collectors who value a slightly softer, more versatile take on the GMT formula.
After a strong November, the Starbucks eased slightly but remained a fixture in the upper half of the list. Its green bezel and black dial continue to strike a balance between distinction and tradition, keeping it relevant among collectors who want something familiar with a touch of contrast.
The classic Moonwatch stayed consistent through December. Its position reflected enduring demand rather than fluctuation. As always, its appeal rested on history, legibility, and a design that remains easy to return to, even as trends shift around it.
The black Submariner climbed back into prominence this month. December activity suggested a renewed appreciation for restraint, with collectors gravitating toward the most straightforward expression of the Submariner lineage. Its movement upward reflected confidence in a reference that rarely needs justification.
The Santos continued its steady run, finishing December in third place. Its clean geometry and balanced proportions kept it visible among collectors looking beyond traditional sports watches. The Santos’ ability to move comfortably between categories remained a key part of its appeal.
After leading in November, the Bruce Wayne slipped to second but remained one of the most wanted and discussed watches on the platform. Its grey-and-black bezel and Jubilee bracelet continued to resonate broadly, maintaining strong interest even as competition intensified.
December belonged to the Root Beer. Climbing to the top spot, it drew sustained attention through its warm two-tone construction and distinctive bezel. The shift suggested collectors were leaning into personality and contrast as the year closed, favoring a GMT that stands apart visually while remaining grounded in the core lineup.”
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