Discover June 2025's most-wanted luxury watches on Bezel. See how the Rolex Datejust Wimbledon jumped to #1 as the tournament approaches, plus rankings for Omega Speedmaster Moonwatch, GMT-Master II variants, and more collector favorites.
June brought some serious shake-ups to our most-wanted list, with one piece making a move that perfectly demonstrates how cultural moments can drive collector interest. While the Moonwatch had been looking pretty comfortable at the top, the Rolex Datejust 41 "Wimbledon" just climbed three spots to claim the crown, and the timing couldn't be more telling.
With over $750 million in active listings, our platform gives us a pretty clear view of what collectors are actually hunting for versus just talking about. This month's data shows how external events can create real momentum in the secondary market, plus some interesting shifts that suggest changing priorities among watch enthusiasts.
The big story isn't just about individual watches moving up or down. It's about how certain pieces capture collector attention at exactly the right moment. June's rankings reveal patterns that go beyond simple preference shifts, showing how marketing, cultural events, and broader trends influence what people actually want to buy.
The classic black Submariner Date took a pretty significant dive this month, dropping from #3 in May all the way down to #10. That's not necessarily a reflection on the watch itself, and more likely a sign that collectors are spreading their attention across a wider range of pieces. Sometimes even the most reliable performers need to take a backseat while other watches have their moment.
Here's a newcomer that caught some attention in June. The Santos brings a different energy to the list: sophisticated, architectural design that appeals to collectors looking for something beyond the usual sports watch suspects. Cartier's been having a moment lately, and the Santos represents that perfect balance between heritage and contemporary relevance that seems to resonate with modern collectors.
The Panda Daytona slipped one spot but remains firmly in the top ten. That white dial configuration continues to be the most universally appealing Daytona variant: clean, legible, and classic in ways that transcend trends. Its staying power in these rankings proves that some designs just get the fundamentals so right that they remain consistently desirable.
Another new entry, showing that collectors aren't just interested in the flashiest Datejust variants. Sometimes the standard configurations prove just as compelling, especially when you want classic Datejust proportions and functionality without any particular theme or special edition element. It's the kind of choice that suggests confidence in timeless design.
The green bezel-fitted Submariner held its ground pretty well, dropping just one position from May. The Starbucks continues to offer that perfect compromise between the discontinued Hulk's bold all-green approach and the traditional black Submariner. It's distinctive enough to feel special while remaining versatile enough for regular wear.
The Batgirl took a step back from last month's #2 position but remains strongly represented in the top five. The blue and black bezel on Jubilee bracelet continues to appeal to collectors who want GMT functionality with a slightly more refined presentation than the sport bracelet alternatives. It's the GMT for people who appreciate subtlety but still want a pop of color.
The Bruce Wayne climbed two spots to crack the top four, suggesting that the black and grey color combination is finding its audience among collectors who want something distinctive without being too obvious about it. It's become the GMT of choice for people who appreciate having options beyond the traditional Batman and Pepsi configurations.
The white dial Moonwatch made its debut in the top ten at #3, proving that collectors appreciate having options within the Speedmaster Professional lineup. While the black dial version has been getting most of the attention, the white dial offers a different aesthetic that works particularly well for those who want Moonwatch heritage with a slightly more distinctive appearance.
The black dial Moonwatch stepped down from its two-month reign at #1 but maintains strong representation at #2. Its sustained performance in these rankings demonstrates real collector confidence in the piece rather than just momentary enthusiasm. The combination of space heritage, accessible pricing compared to Rolex sports models, and that satisfying manual-wind experience continues to attract serious attention.
The Wimbledon jumped three positions from May's #4 ranking to claim the top spot, and the timing tells a compelling story. As the actual Wimbledon tournament approaches in late June, collector interest in this piece has spiked noticeably, perfectly demonstrating how cultural moments can drive secondary market demand.
This isn't just coincidence. Rolex's decades-long partnership with Wimbledon creates genuine marketing momentum around tournament time, while tennis itself has been having a cultural moment with younger stars like Carlos Alcaraz capturing broader attention. The Wimbledon's sophisticated design, authentic heritage connection, and tournament timing combined to create the perfect storm for collector interest.
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