Explore the top 10 most-wanted watches of May 2025, featuring standout models from Rolex and Omega. See which timepieces collectors chased hardest on Bezel.
We're back again with another month of data from the Bezel trenches. Every month, we dig into the numbers from our Wants feature to see which watches collectors are actually hunting for—not just talking about, but actively searching for with real intent to buy. With over $700 million in listings live on our platform at any given time, we've got a pretty decent view into what's driving demand in the secondary market.
This month brought some interesting shifts. The Moonwatch held onto its crown, but everything else got shuffled around in ways that tell some compelling stories about where collector attention is heading. We saw the return of some heavy hitters that had been absent from recent lists, plus a few newcomers making their debut in the top ten.
What's particularly interesting is how certain pieces climbed while others that seemed untouchable just a few months ago started sliding down the rankings. The market's constantly evolving, and May's data shows collectors are spreading their attention across a wider range of references than we've seen lately.
Let's break down the top ten most-wanted watches from May, and see what these movements might be telling us about the current state of collecting.
The Pepsi took a pretty significant tumble this month, dropping from #5 in April all the way down to #10. That's not to say demand disappeared—this is still a top-ten piece, after all—but it suggests collectors might be getting a bit pickier about their red and blue GMT needs. Maybe the excitement around other colorful bezels is spreading the attention around, or maybe people are just taking a breather after months of Pepsi fever.
Here's a newcomer that caught some attention in May. The two-tone blue Submariner Date brings that classic luxury sports watch vibe with a bit more flash than the standard steel versions. Collectors seem drawn to pieces that work both as serious dive watches and as something special enough for occasions that call for a little more presence on the wrist.
The discontinued Hulk made its way back onto the list, which makes sense given how discontinued Rolex pieces tend to gain momentum once people realize they're not making them anymore. That all-green color scheme was polarizing when it was current production, but now it's looking more and more like a modern classic. Funny how scarcity changes perspective.
The white-dial Daytona crashed the party this month as a new entry at #7. This shouldn't surprise anyone who's been watching Daytona demand over the past few years—the panda dial is probably the most universally appealing configuration Rolex makes in their chronograph line. Clean, legible, classic, and basically impossible to get at retail. Perfect storm for secondary market interest.
The Bruce Wayne dropped a spot from last month but remains solidly in demand. The black and grey combination hits that sweet spot between being distinctive enough to feel special and subtle enough for daily wear. It's become the GMT choice for people who want something different from the Batman/Pepsi classics but don't want to go full rainbow.
The current green Submariner held its ground pretty well, slipping just one position from April. The Starbucks represents the more restrained approach to green Submariners—same appeal as the Hulk but with a black dial that feels more traditional. Collectors seem to appreciate having the green bezel without committing to the full green experience.
The Wimbledon continues its steady performance near the top of the list, though it dropped a couple spots from April's #2 position. The gray dial with green Roman numerals hits different than most Datejust configurations—it's got character without being flashy, and works equally well with a suit or jeans. That versatility keeps it relevant month after month.
The black Submariner Date made a massive jump from #8 in April to #3 in May. Sometimes the most obvious choice is the right choice, and the standard black Sub might be benefiting from collectors stepping back from all the colorful variants and remembering why this configuration became iconic in the first place. No nickname needed—it's just the Submariner.
The Batgirl climbed two spots from April and is now breathing down the Moonwatch's neck. The blue and black bezel on Jubilee bracelet combo has found its audience among people who want Batman colors but with a bit more elegance in the presentation. It's also the GMT that tends to fly under the radar compared to its more famous siblings, which might be part of the appeal.
For the second month running, the black-dial Moonwatch holds the top spot. At this point, we're seeing sustained momentum rather than a flash in the pan. The combination of space history, accessible pricing compared to Rolex sports models, and that satisfying manual-wind experience keeps drawing collectors back.
At Bezel, we’re always keeping an eye on what matters most to collectors. Follow along with our Wants feature, and check back next month as we unpack new trends shaping the watch world.
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