Discover the 10 most in-demand watches of September 2025. From the Rolex Datejust “Wimbledon” and GMT-Master II “Bruce Wayne” to Omega’s Speedmaster and Seamaster, see which models climbed, slipped, and re-entered the list.
Each and every month, we track the watches that collectors cannot stop talking about, the pieces driving demand, commanding attention, and shaping the cultural conversation around horology. September brought a noticeable shake-up compared to August, with Rolex still dominating, but there's movement taking place within the ranks. Without further ado, here are the 10 watches topping our charts this month.
Absent from August’s lineup, the green on green “Hulk” clawed its way back in at number ten. The market may have cooled on bold color earlier this summer, but September shows renewed appetite for discontinued Rolex references that deliver an unmistakable punch on the wrist.
While its Jubilee-fitted sibling climbed as high as second in August, the Oyster bracelet configuration made its first appearance this month. This distinction underscores how collectors are parsing details closely, with each bracelet variant generating its own following.
The “Batman” slipped a spot from last month but remains firmly in demand. Its staying power confirms that the black and blue bezel has transitioned from divisive novelty to a modern essential in the GMT lineup.
Neo vintage heat continues to rise. The tritium dial Submariner pushed into the rankings for the first time, reflecting collector interest in lume that tells a story. Where August’s list skewed modern and ceramic heavy, September's made room for character and patina.
Down slightly from August’s sixth place but still strong, the “Starbucks” held steady as a modern compromise between the Hulk’s flash and the black bezel-fitted variant’s restraint. Its balance of color and versatility continues to appeal across the board.
The elemental Submariner also slid a few places compared to last month, but its enduring presence proves that the simplest execution remains a cornerstone of modern Rolex collecting.
The Moonwatch held firm in the top five, exactly where it landed in August. Its consistent placement month after month is a reminder that some icons never lose momentum, even as other references shift around them.
Up from eighth in August to third in September, the Bond-inspired Seamaster is enjoying a resurgence. Its lightweight titanium case and cinematic cachet continues to resonate strongly as the Submariner field grows increasingly crowded.
The Jubilee bracelet version holds onto second place for a second consecutive month. The split ranking with its Oyster counterpart shows just how central the “Bruce Wayne” has become to the modern GMT narrative.
Having claimed the top spot during Wimbledon in July, and later descending to the second position in August, the tennis-inspired icon returns to number one for September, likely as a result of US Open excitement. Its crossover appeal, merging elegance with a sporting edge, continues to make it the single most talked about Datejust on the market.
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