Discover July 2025's most-wanted luxury watches on Bezel. See how Omega dominated the rankings with four pieces in the top 10, while the Seamaster "No Time to Die" crashed the top 3. Plus, major shifts in Rolex GMT and Submariner demand that reveal changing collector priorities.
We're back with another month of data from the Bezel trenches, and July brought some serious surprises to our most-wanted list. Every month, we dig into the numbers from our Wants feature to see which watches collectors are actually hunting for—not just talking about, but actively searching for with real intent to buy. This month, Omega made some serious moves across multiple model lines, with four pieces cracking the top ten for the first time in recent memory.
With over $750 million in active listings, our platform gives us a clear view of what collectors are actually hunting for. This month's data shows some fascinating shifts: renewed interest in cinematic watches, growing appreciation for slightly smaller cases, and what might be the beginning of serious Omega momentum in the secondary market.
The Batgirl took quite a tumble this month, sliding from June's #5 all the way down to #10. That's not to say demand disappeared, as the combination of blue and black accents on a Jubilee bracelet remains one of the most elegant GMT configurations available. Instead, it might signal that other compelling options are entering the conversation. Sometimes even the most consistently appealing pieces need to take a breather while the market explores new territories.
The Batman is back in the mix, and ranking one position higher than its Jubilee bracelet-fitted sibling. The sport bracelet version continues to appeal to collectors who prefer their blue and black GMT with a more tool-focused presentation. It's the GMT for purists who want the classic sports watch experience without any dress watch flourishes.
The discontinued Hulk has also made a return to the list after a brief hiatus. That all-green aesthetic remains polarizing in the best possible way—collectors either love the bold color statement or they don't, but those who appreciate it really appreciate it. The Hulk's discontinued status only adds to its appeal, representing a brief moment when Rolex was willing to go full maximalist with their most iconic dive watch.
Here's a newcomer that's been generating serious buzz. The Pistachio represents Rolex at their most playful: that distinctive green dial hits different than most Oyster Perpetual configurations, offering serious wrist presence without the complications or premium pricing of their sports models. It's the choice for collectors who want color and character in a package that works for every day wear. The Oyster Perpetual line's recent renaissance proves that sometimes the simplest execution can be the most compelling.
The white-dial Moonwatch continues to maintain its presence in Bezel's Most Wanted, proving that collectors appreciate having options within the Speedmaster Professional lineup. While the black dial version gets most of the attention, the white dial hits different: it offers a completely different aesthetic that works particularly well for those who want space heritage with a more distinctive appearance. It's the Moonwatch for people who like to stand out from the crowd.
Here's where things get interesting: the Speedmaster Reduced making its debut in the top ten at #5. The 39mm case size and automatic movement represent a different approach to the Speedmaster concept, appealing to collectors who want the iconic chronograph aesthetic in a more daily-wearable package. Its sudden appearance suggests growing appreciation for slightly smaller sports watches, or perhaps collectors seeking Speedmaster DNA without the manual-wind commitment. Either way, it's the Speedmaster for people who want the look without the ceremony.
The black-dial Moonwatch took a significant step back from June's #2 position but remains firmly in the top five. That's not to say interest faded: after months of commanding the very top of our rankings, this slight retreat doesn't signal declining demand so much as the market spreading attention across a broader range of compelling options. The combination of space heritage, accessible pricing compared to Rolex sports models, and that satisfying manual-wind experience continues to attract serious collector attention.
The Bond Seamaster crashed the top three as a complete newcomer to our rankings. The titanium case, tropical dial, and mesh bracelet create a completely different aesthetic from the usual steel sports watch suspects. With No Time to Die continuing to influence popular culture and collectors increasingly drawn to pieces with authentic cinematic credentials, this Seamaster variant offers legitimate movie history in a package that works as both daily wear and conversation starter.
The Bruce Wayne made an impressive jump from June's #4 to claim the #2 spot, suggesting that the black and grey color combination is finding serious momentum among collectors. It's the GMT for people who want something distinctive without being obvious about it: more sophisticated than the Batman or Pepsi, but still unmistakably special. The Bruce Wayne represents Rolex at their most nuanced.
The Wimbledon maintains its grip on the top spot for the second consecutive month, proving that June's championship-timed surge wasn't just tournament fever. That grey dial with green Roman numerals continues to resonate with collectors who appreciate sophistication over flash. The Wimbledon works equally well with a suit or weekend casual, offering the kind of versatility that keeps pieces relevant long after their seasonal moment in the spotlight. It's the Datejust for people who want character without compromise.
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