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Bidding at Auction with Bezel

Bezel is pleased to announce the launch of seven-day-long auctions, offering a wide range of exciting luxury watches from Rolex, Patek Philippe, Cartier, and more.


Team Bezel

January 24, 2024


10 min read

Over the course of Bezel’s growth to date, it’s been our distinct pleasure to bring greater trust and transparency to the watch market by authenticating every watch sold on our platform, as well as ensuring that listings accurately reflect the condition of the watches they represent.

In an effort to further elevate the watch-buying experience, Bezel is pleased to announce the launch of seven-day-long auctions, offering a wide range of exciting luxury watches from the world’s most distinguished and celebrated watchmakers. 

With new auctions going live every Tuesday and Thursday, no shortage of opportunities to acquire great watches are in store. 

Rolex Cosmograph Daytona Ref. 116503

Why Bid? 

There’s nothing quite like an auction. From the thrill of bidding to the once-in-a-lifetime opportunities that certain sales present, buying at auction is a guaranteed way to add an element of excitement to an already exhilarating purchase. With the added benefit of our thorough authentication process, alleviating any concerns surrounding legitimacy and originality, you can always bid with confidence on Bezel. 

What’s more, is that Bezel’s auction estimates are generated using our proprietary price tracker, providing an accurate point of reference based upon real sales data. This is just one of the many ways we continually work towards leveraging technology to bring further transparency to the watch-collecting market. 

Patek Philippe Nautilus Ref. 5711J-001

Performing Due Diligence  

Before bidding on a watch at auction, it’s recommended that you familiarize yourself with the market for the watch in question and that you thoroughly inspect all provided photos of the specific example being offered. Taking the time to assess its condition and researching comparable sales results and listings will help guide your understanding of what a particular watch should ultimately command and, as a result, your bidding. We cannot stress the value of performing this baseline of due diligence enough. 

If ever you’re unsure of where the market stands on a watch, feel free to refer back to Bezel’s thousands of luxury watch listings or reach out to the Bezel Concierge team for considered and professional insights. 

Tudor Black Bay Chrono Ref. 79360N-0005

How and When to Bid 

There’s no right or wrong way to bid, so long as you’re able to place the bid you wish to. That’s why we do our best to keep you updated throughout the sale with notifications concerning bidding activity and the amount of time remaining on particular sales. With that said, you can generally expect the bulk of bidding activity to occur toward the latter half of an auction and are advised to be attentive throughout the final moments of sales in which you’re bidding. 

Alternatively, you also have the option to enter or amend a maximum bid that is farther above the current bid, affording the ability to automatically outbid others whose bids don’t surpass your pre-set maximum. Not only does this afford the ability to remove yourself from the process of actively bidding, but it can also assist with ensuring you remain below a specific and predetermined final buy price.

Zenith El Primero Revival “G381” Ref. 30.G381.400/21.C807

Does Bezel Charge a Buyer’s Premium?  

While a buyer’s premium does typically apply to every winning bid, we’re pleased to waive these fees for a limited time in celebration of the launch of auctions on Bezel. We invite you to bid confidently and without the need to factor in an additional premium throughout each auction.

Purchases made using credit cards are applicable to standard payment processing fees.   

Panerai Submersible "Bronzo" Ref. PAM01074

What Happens After I’ve Won? 

Once the auction comes to an end, you’ll be prompted to select your payment method and complete your purchase. Buyers are required to pay in full for all watches won within a 24-hour period. 

After payment is received, the buyer’s funds are held in escrow. Only upon Bezel’s in-house confirmation of authenticity and accurate description are funds transferred to the seller, protecting buyers from deceptive and dishonest practices. 

Cartier Ballon Bleu de Cartier Ref. WSBB0044

Are Watches Sold on Bezel at Auction Authenticated? 

Just like all other watches sold on Bezel, those transacted upon by way of auctions are subject to the same authentication processes and diagnostic tests, ensuring you’re always getting an authentic watch that’s delivered to you exactly as it was described at the time of purchase. 

For more information regarding Bezel’s multi-point approach to luxury watch authentication, we invite you to read more on the topic in the Bezel Journal. 

Omega Speedmaster Racing "Michael Schumacher" Ref. 3517.30.00

I Lost the Auction - Now What? 

If you miss out on a particular piece at auction but are still interested in acquiring another example of the same watch, we’re always happy to be of assistance. With over 16,000 watches listed on Bezel, it’s not uncommon to find other examples of watches that appear at auction listed for sale on the marketplace. 

In the event that you can’t find a suitable substitute listed, or require similar recommendations within a specific price range, don’t hesitate to reach out to your private client advisor, who’ll gladly assist with sourcing a watch that meets your needs. 

Omega Globemaster Annual Calendar Ref.

How Can I Consign My Watch for Auction? 

To consign your watch, we invite you to reach out to your private client advisor here, who’ll assist you throughout the process of selling your watch with Bezel. 

Kindly note that the lead time from the receipt of your watch to its offering at auction can take up to 2-4 weeks. 

TAG Heuer Carrera "1964 Re-Edition" Ref. CS3110.BC0725

How Much Does Selling at Auction With Bezel Cost? 

The cost of selling at auction with Bezel is no different than the standard fees already associated with your seller profile, positioning the cost of selling at auction with Bezel significantly below other auction offerings. 

Tudor Black Bay GMT Ref. M79830RB-0001

Why Should I Consign With Bezel?

Consignment with Bezel has its benefits. After executing the necessary contracts, it’s our pleasure to take care of the rest, allowing you to enjoy the excitement of the auction process. Simply send us your watch using the provided, insured shipping label, and we’ll prepare it for sale within 2-4 weeks. 

With a state-of-the-art watch photography studio, you can rely on Bezel to produce several shots of your watch in ultra-high resolution, making sure to highlight its beauty while accurately capturing visible and noteworthy signs of wear. Moreover, Bezel is pleased to promote your watch across its various marketing channels, ensuring the watch is seen and considered by our community of collectors and dealers. 


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